How To Compare Casino Bonuses using NoDepositKings’ BonusRank System

Many websites claim to list the best casino bonuses. In most cases, the data doesn’t support that. Promotions are often selected based on how much revenue they generate, not how good they actually are for players. Even casinos make bold claims about their bonuses, but a closer look usually tells a different story.

Before explaining how our ranking algorithm works, it helps to understand what makes up a typical no-deposit bonus. The key components are:

  • Bonus amount – the headline number used to grab attention
  • Wagering requirement – how much you need to play through before you can withdraw (how casino wagering requirements work)
  • RTP (Return to Player) – the payout rate of the slot game tied to the bonus (why slots RTP matters)
  • Maximum cashout – the most you’re allowed to withdraw, even if you win more

These factors can vary significantly from one bonus to another. That’s why comparing offers based only on bonus size is usually unreliable.

To make this clear, consider the following two example bonuses:

Bonus 1Bonus 2
Value (No Depisit)1070
Wagering x4060
Slots RTP94.8793.11
Expected Value (EV)-10.52-219.38

(While there are many other factors—especially with match bonuses—we’ll keep things simple for now to explain how the BonusRank method works.)

At first glance, Bonus 2 might seem like the better deal. A higher bonus amount usually grabs attention.

But as with most promotions, the fine print matters. The key detail here is the final row in the comparison table: Expected Value (or EV).

So what exactly does that mean? Let’s break it down.

Expected Value (EV) of Casino Bonuses

Expected Value (EV) is the weighted average of all possible outcomes of a random variable, where the weights are the probabilities of each outcome occurring. It represents the long-term average or mean value that would be obtained if a random experiment were repeated infinitely many times.

The expected value is a fundamental concept in probability theory that provides a measure of the center of a probability distribution. It helps in understanding the typical or average outcome one can expect in the long run, making it crucial for decision-making in various fields including finance, statistics, and engineering.

That looks complicated, but it really isn’t.

In plain English (and if you are a maths buff, you are welcome to pull me up here, but for the sake of what we are trying to achieve here, I am going to oversimplify somewhat).

When applied to a casino bonus, Expected Value (EV) is a mathematical calculation that helps determine the true worth of a bonus offer by estimating how much you can expect to win or lose after meeting all wagering requirements.

That’s the key but underlined. If we were to play this bonus over and over an infinite number of times, what is the mean amount we are expected to win or lose?

So let’s go back to our little example above:

EV = Bonus Amount – (Total Amount to Wager × House Edge)

The expected loss playing with the smaller bonus is much less, and by implication, that means that you have a statistically better chance of a positive outcome when you play with this bonus. 

(Note that in theory the EV is the mean over an infinite number of attempts, but the bigger the negative, the smaller the chance of a positive outcome.)


Courtney’s Bonus Verdict
BOTTOM LINE: You should NEVER take a bonus decision by just looking at SIZE of the bonus.

How to Use The NoDepositKings BonusRank Values

What does this mean? Should you always take out the calculator out when deciding between bonuses (or whether you might even claim any given bonus at all)? The good news is NO. We have done the work.

We have calculated the Expected Value for THOUSANDS of bonuses of all types:

  • No deposit bonuses
  • No deposit free spins
  • Match bonuses
  • Match bonuses with added free spins

To make the numbers easier to compare, we then plot each bonus on a scale of 1 to 100, which gives us our BonusRank.

It is therefore easier to see whether any particular bonus is better than another by simply picking the bigger BonusRank value.

To make things even easier, we have introduced a visual bonus scale, as can be seen in this example.

The scale classifies bonuses as follows:

Terrible

NEVER claim bonuses rated Terrible!

Bad

ONLY use if you want to test casino.

Neutral

Good enough but proceed with caution.

Good

We recommend bonuses like this.

Excellent

The cream of the crop. PLAY!

This scale will make it sier for you to pick a bonus or move one. We compare all bonuses in our casino reviews, usually presenting better options.

And there you go! Now you can easily compare casinos bonuses using the simple and very effective NoDepositKings BonusRank!

Published on: 2025/03/20

About the Author

Hi, I'm Courtney, the Webmaster at No Deposit Kings - We provide visitors with free and easy access to real money casino gaming thanks to no deposit casino bonuses offered by our hand-picked selection of online casinos.